Louie's Ice House

Louie’s Ice House is a welcoming neighborhood bar with a hidden speakeasy upstairs, offering a one-of-a-kind nightlife experience in San Antonio. Salud SA partnered with the venue to create and promote a series of events designed to showcase its unique atmosphere, build community engagement, and strengthen brand recognition. Because the concept represented a major shift from the bar’s previous identity, establishing a clear and compelling brand presence was a central challenge.

 

Through strategic event programming, Salud SA helped define the venue’s new identity, attract the right audience, and position Louie’s Ice House as a distinctive, community-driven nightlife destination.