Sofar San Antonio

Salud SA 210 produces Sofar San Antonio, a curated pop-up music series that blends music, culture, and community through intimate live experiences centered on discovery.
Our team manages the full lifecycle of each event, including:

Artist Discovery & Booking
-Identify emerging local and international artists aligned with the Sofar discovery ethos
-Curate diverse lineups that introduce audiences to new music and sounds
-Coordinate artist communication, scheduling, and performance logistics

Venue Partnerships & Contracting
-Source unique venues across San Antonio including galleries, studios, cultural spaces, and businesses
-Manage venue partnerships, contracts, and event logistics
-Transform non-traditional spaces into intimate listening environments

Event Production & Experience Design
-Design stage layouts and audience configurations that support an immersive listening experience
-Coordinate sound, lighting, and technical production needs
-Manage production timelines, load-in, and on-site event operations
-Curate environments that encourage connection between artists and audiences

Marketing & Promotion
-Develop marketing campaigns to promote each event
-Manage ticketing platforms and audience communications
-Build partnerships with local organizations, venues, and businesses to expand reach
-Engage the creative community and cultivate a dedicated audience

Digital Content & Storytelling
-Coordinate with production teams to produce digital content including photography, video, and social media storytelling
-Capture and document performances and behind-the-scenes moments
-Create shareable content that extends the reach and impact of each event